Social Media and Your School – presentation

My friend Tim Keller and I will be presenting a workshop for principals (South African Principals’ Association) entitled “Social Media and Your School” tomorrow at Norman Henshilwood High School.

Does your school use social media? Do you have a social media policy for pupils and/or staff? What role does social media play in your marketing plans? Is there someone on staff assigned to social media? Should you concern yourself with this “fad”?

These questions are extremely relevant to schools today and it is shocking to me to find that most schools have only given social media a cursory glance. In a world where interacting on social media has overtaken pornography as the number one online activity and where reputations (both personal and corporate) are made and broken through the power of collaborative discussion, schools cannot, dare not, think that they can shut themselves off from the power and omnipresence of social media.

Not only are parents and community members on social networks, pupils are as well. Are we teaching them the skills needed to be responsible and safe while using these tools or do we simply ban their use at school and blindly assume that they will be alright while accessing them at home?

Digital literacy and digital lifeskills should be compulsory components in school curricula. I don’t see that at present in many school and I believe one of the biggest reasons is the lack of a suitably interested or qualified teacher. I also believe that it many cases the school principal is also blissfully unaware of the need for education in this sphere.

With all this in mind, Tim and I are in the process of setting up a consultancy to work with schools in the fields of social media and helping teachers utilise the power of technology to teach in more effective and creative ways. There is more to Google than searching for information…

If you would like us to speak at your school or would simply like to know more, please drop us a line at

We cannot afford to ignore this … what are you doing about social media in your school? Leave a comment and share your thoughts…

Update – see presentation here

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